Andrew Coyle
Operator and builder · Los Angeles
I'm VP of Strategy and Operations at Spotter, the media company that finances and monetizes premium content from top YouTube creators. I help author company strategy and make it executable: the annual operating plan, financial modeling, company goals, business reviews, board prep. I lead the teams that run it, and I keep operating expenses lean enough to scale profitably.
I'm also a builder. I design and ship software myself. Some of it is leverage in my job, tools I built because the right one didn't exist, or cost more than it was worth. Some of it is my own, products I've grown into sustained businesses.
I have a passion for continuous learning and creation. I build delightful experiences, drawing on twenty years across consumer technology.

Companies I've run
Built, run, and monetized soloBuilt to operate
Leverage inside the companies I work forWhat I do best
The work I'm brought in to own when growth is outpacing the operating model.
- Strategic planning
- annual operating plan, financial modeling, board prep
- Operating systems
- the cadence and single source of truth a company runs on
- Goal management
- company goals, business reviews, and the follow-through
- Leading and growing teams
- Operating expense discipline
- software $7M to ~$3M (57%), insurance down 50%+
- Cross-functional execution
- getting functions to operate as one company
- Building products
- I design and ship the software myself






